Our favoured product delivery approach is one where we start by defining a Minimum Viable Product in the Discovery phase and then delivering that first. We then measure its success and apply any findings to the next phase of the product development.

Working in this way means that we're constantly validating project decisions which helps to reduce waste and deliver value fast and ultimately launch faster to the market.

We value the technical and business advantages of Agile methodologies. Agility in development allows us to prioritize and develop the key, riskiest features early on in each project in order to safeguard the product's core functionality.

At the same time, this iterative approach provides flexibility to adjust to new information, new user requirements and feedback that ultimately get us faster to that final, successful product.

Our first priority with any project is the discovery phase, where we use human-centred research techniques to connect with users of the product, assess market conditions, and identify key business constraints. The aim of this is to understand the factors that will drive the product’s success.

Beginning our projects with an initial research period helps our teams to develop a strong relationship with, and empathy for, the real people we're making the product for. Which, in turn, we apply to design meaningful user experiences.

To us, this means doing better than ticking the 'usable' and 'useful' boxes - we aim to create experiences that are engaging, aligned with people's natural behaviours, and which they'll want to return to.

We make all of our technical choices based on the unique needs of the project and - where possible - use open source tools to speed up the development process, and reduce costs for our clients.

We're constantly evaluating new technologies to see if they're right for our toolkit.

Our teams of engineers are passionate about the code they write. Following industry best practices - including code reviews, automated testing, continuous integration and planned deployments – we create digital products that are easy to extend and maintain since they are based on a foundation of neat, cleanly written code and sound technical architecture.

We hold daily stand-ups with the project team and catch-ups with our clients to make sure that everyone is fully immersed in the project, whilst regular iteration meetings allow us to assess progress and re-evaluate priorities.

Our culture is based upon good communication, close-knit teams, and full stakeholder engagement through practical workshops and group sessions. We believe that ongoing collaboration is key to creating successful digital products.